York's tourist industry
York Visitor Survey: April 1997-March 1998
KEY FINDINGS from 1267 interviews
NB Comparison
made between April 1997 - March 98 and Oct 1995 - Sept 96.
| Characteristics |
1997-98
|
1995-96
|
UK
adult population
|
| Aged 35-44 |
315
|
255
|
175
|
| ABC1 social class |
72%
|
61%
|
42%
|
Origins
- 36% of visitors = overseas (no change)
- Of overseas 59% = USA/Canada (cf. 48% in 1995-96).
- Today more visitors from France - but less from Australia/NZ.
Overnight stays
- 54% of all visitors spend one night + in York (cf. 51% 1995-96)
- 89% of overseas visitors spend one night + in York (cf. 72% 1995-96)
- They’re spending longer in York (3.5 nights cf. 2.8 nights)
Repeat business
74% of visitors in 1997-98 had been to York before (cf. 58% in 1995-6)
| Getting to UK |
1997-98
|
1995-96
|
| Manchester Airport |
28%
|
9%
|
| London airports |
48%
|
65%
|
16% of European visitors = Channel Tunnel (Hull
ports = 28%)
Getting to York (from home/entry points)
- Car: 67%
- Train: 17%
- Coach tour/excursion: 12%
Getting to centre of York:
- Foot: 56%
- Car: 35%
- Park & Ride: 4%
Expenditure by group at time of interview:
- Shopping £26
- Visitor attractions £18
- Food and Drink £18.50
- Evening entertainment £1.20
- Travel in and around York £1.50
NB the longer people stay the more will be spent (e.g. by overseas visitors):
|
Overseas
visitors
|
USA
visitors
|
UK
residents
|
|
| Shopping |
£32.00
|
£38.00
|
£23.00
|
| Attractions |
£22.50
|
£22.50
|
£15.00
|
| Food and drink |
£23.00
|
£26.00
|
£16.00
|
| Enjoyment levels |
1997-98
|
1995-96
|
| York better than expected |
37%
|
20%
|
| Enjoyed York more than other places |
71%
|
67%
|
| Likelihood of returning in next 5 years |
57%
|
44%
|
Therefore positive trends - even better than in 1996 (the subject of the Economic Impact Model)
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